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Cleo Schmitt Silveira · Study

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Cleo Schmitt Silveira

6 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0001-5340-9107

h-index6

i106

Citations232

Works here6

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Most cited in this library

Predicting customer value per product: From RFM to RFM/P2019 · 92 citations
Brand equity estimation model2015 · 49 citations
A framework to improve churn prediction performance in retail banking2024 · 35 citations
Brand equity chain and brand equity measurement approaches2023 · 28 citations
Customer equity and market value: Two methods, same results?2011 · 16 citations

Works

6 shown

A framework to improve churn prediction performance in retail banking

Financial Innovation·2024·7 authors·Open access

35citations

Brand equity chain and brand equity measurement approaches

Marketing Intelligence & Planning·2023·4 authors·Open access

28citations

Trade-off between value creation and value appropriation?

Marketing Intelligence & Planning·2020·4 authors

12citations

Predicting customer value per product: From RFM to RFM/P

Journal of Business Research·2019·3 authors

92citations

Brand equity estimation model

Journal of Business Research·2015·3 authors

49citations

Customer equity and market value: Two methods, same results?

Journal of Business Research·2011·3 authors

16citations