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Brand equity estimation model · Study

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ArticleBrand equity estimation model

Marta Olívia Rovedder de Oliveira2015

Article2015

Brand equity estimation model

Marta Olívia Rovedder de Oliveira · Cleo Schmitt Silveira · Fernando Bins Luce

49 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Financial Reporting and Valuation Research

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1996The Behavioral Consequences of Service Quality 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1995Building Strong Brands 1991Managing Brand Equity 2000An Examination of Selected Marketing Mix Elements and Brand Equity 2001Developing and validating a multidimensional consumer-based brand equity scale 1998Market-Based Assets and Shareholder Value: A Framework for Analysis

Cited by

2019The impact of source credible online reviews on purchase intention 2021The role of selected marketing mix elements in consumer based brand equity creation: milk industry in Vietnam 2023Brand equity chain and brand equity measurement approaches 2019How does a Brand Reputation-Driven Construct Impact on Country Brand Equity? A Cross-National Study of Brazil and China 2022Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth

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2019Sustainability countenance in brand equity: a critical review and future research directionsarticle · 20 shared references 2023Brand equity chain and brand equity measurement approachesarticle · 20 shared references 2015A behavioural long-term based measure to monitor the health of a brandarticle · 20 shared references 2011Developing a new model for tracking brand equity as a measure of marketing effectivenessarticle · 20 shared references 2016A consumer-perceived consumer-based brand equity scalearticle · 19 shared references 2015Intellectual capital through the eyes of the consumerarticle · 19 shared references

Details

Year2015

Typearticle

Published2015-08-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations49

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2015.06.025

openalex_workW1101247288

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