Marketing Principles and Best Practices

Abstract

Part One: THE MARKETING ENVIRONMENT. 1. Introduction to Marketing. K. Douglas Hoffman, Colorado State University. 2. Strategic and Marketing Planning. K. Douglas Hoffman, Colorado State University. 3. Marketing Ethics and Social Responsibility. Peter R. Dickson, Florida International University. 4. International Marketing. Michael R. Czinkota, Georgetown University. Ilkka A. Ronkainen, Georgetown University. Part Two: UNDERSTANDING THE MARKET. 5. Marketing Research and Information Systems. Peter R. Dickson, Florida International University. 6. Consumer Behavior. Jagdish N. Sheth, Emory University. Balaji C. Kirshnan, University of Memphis. 7. Business-to-Business Marketing. Michael D. Hutt, Arizona State University. Thomas W. Speh, Miami University-Ohio. 8. Marketing Segmentation and Target Markets. Penny Simpson, University of Texas-Pan American. Part Three: PRODUCT STRATEGY. 9. Marketing?s Role in New Product Development and Product Decisions. Abbie Griffin, University of Illinois - Urbana-Champaign. 10. Services Marketing. K. Douglas Hoffman, Colorado State University. Part Four: DISTRIBUTION STRATEGY. 11. Marketing Channels and Distribution. Bert Rosenbloom, Drexel University. 12. Retailing and Wholesaling. Patrick Dunne, Texas Tech University. Robert F. Lusch, Texas Christian University. Part Five: INTEGRATED MARKETING COMMUNICATIONS AND PRICING STRATEGY. 13. Integrated Marketing Communications: Advertising, Promotions, and Other MarCom Tools. Terence A. Shimp, University of South Carolina. 14. Personal Selling and Sales Management. Judy A. Siguaw, Cornell University. 15. Pricing Strategies and Determination. Joel E. Urbany, University of Notre Dame. Appendix A: Marketing Arithmetic.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 25 citations exist upstream.