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Marketing Principles and Best Practices
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Marketing Principles and Best Practices (2004)Marketing Principles and Best PracticesEmployee Engagement as a Catalyst for Organizational Success: Insights from the Balanced Scorecard Framework (2025)Employee Engagement as a Cata…Impact of Internal Marketing Mix on Affective Commitment in Telecommunication Sector (2018)Impact of Internal Marketing …An Investigation of Key Factors Affecting the Adoption of Smartphone in Three Regions (2016)An Investigation of Key Facto…Boys’ boarding school management: understanding the choice criteria of parents (2013)Boys’ boarding school managem…Teen perceptions of disclosure in buzz marketing (2007)Teen perceptions of disclosur…Report of the APA Task Force on Advertising and Children (2004)Stealth Marketing: How to Reach Consumers Surreptitiously (2004)Diffusion of Innovations (2009)Trust perceptions of online travel information by different content creators: Some social and legal implications (2009)New Tools for Effective Marketing Communications (2013)Reaching subculture markets: The cryptic marketing approach (2019)Positioning: The Battle for Your Mind (1981)A framework for marketing management (2000)Research Methods for Business (2007)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)How perceived stakeholder orientations affect consumers’ perceived firm innovativeness across nations (2024)A construct validity study of the Survey of Perceived Organizational Support. (1991)Tracking the evolution of the services marketing literature (1993)Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model) (2011)PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK. (1990)The Measurement of Engagement and Burnout: A Two Sample Confirmatory Factor Analytic Approach (2002)Job demands, job resources, and their relationship with burnout and engagement: a multi‐sample study (2004)
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  • 2007Teen perceptions of disclosure in buzz marketing114 cited
  • 2013Boys’ boarding school management: understanding the choice criteria of parents8 cited
  • 2016An Investigation of Key Factors Affecting the Adoption of Smartphone in Three Regions6 cited
  • 2025Employee Engagement as a Catalyst for Organizational Success: Insights from the Balanced Scorecard Framework1 cited
  • 2018Impact of Internal Marketing Mix on Affective Commitment in Telecommunication Sector1 cited

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