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A qualitative approach to understanding brand image in an international context

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References

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365 cited

1999Consumer Animosity and Consumer Ethnocentrism338 cited

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2014The role of brand image in forming airlines passengers' purchase intention: study of Iran aviation industry22 cited
2016Co-creating luxury brands in an emerging market17 cited
2025Ethnocentrism and Consumer Animosity: A Systematic Literature Review and Future Research Agenda Using TCCM Framework12 cited