Brand New China

Jing Wang

164 citations0/0 files storedHarvard University Press eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

Abstract

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang’s experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 164 citations exist upstream.

Cited by

2010Marketplace Tensions in Extraordinary Experiences 2011The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace 2012Designing research with in-built differentiated replication 2009A Brief History of Branding in China 2018The SK-II #changedestiny campaign and the limits of commodity activism for women’s equality in neo/non-liberal China 2012Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets 2010A temporal analysis of behavioural brand loyalty among urban Chinese consumers 2018Truth, Good and Beauty: The Politics of Celebrity in China

Imported from OpenAlex (CC0) — nothing here is generated.