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Cited by

• 2010Marketplace Tensions in Extraordinary Experiences282 cited
• 2011The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace160 cited
• 2012Designing research with in-built differentiated replication120 cited
• 2009A Brief History of Branding in China85 cited
• 2018The SK-II #changedestiny campaign and the limits of commodity activism for women’s equality in neo/non-liberal China69 cited
• 2012Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets64 cited
• 2010A temporal analysis of behavioural brand loyalty among urban Chinese consumers50 cited
• 2018Truth, Good and Beauty: The Politics of Celebrity in China42 cited
• 2009The Capital Complex: Beijing's New Creative Clusters41 cited
• 2012Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China*40 cited
• 2010Retail change in China: retrospect and prospects38 cited
• 20111. Marketing as a Monstrosity: The Impossible Place between Culture and Economy37 cited
• 2015Opting Out? Gated Consumption, Infant Formula and China’s Affluent Urban Consumers37 cited
• 2012Individualism for the masses? Coffee consumption and the Chinese middle class' search for authenticity