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A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea
16 references·12 citing·43 second hop
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this work references cited by second hop

References

  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1988The Confucius connection: From cultural roots to economic growth4,383 cited
  • 1991Refinement and reassessment of the SERVQUAL scale.3,947 cited
  • 2001World development report 2000/2001 : attacking poverty2,752 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1984Cultural dimensions in management and planning1,473 cited
  • 1993Tracking the evolution of the services marketing literature977 cited
  • 2000The Relationships between Culture and Service Quality Perceptions798 cited
  • 1998Cultural Influences on Service Quality Expectations772 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 1991Cultural roots of economic performance: A research noteA517 cited
  • 1999The Role of Culture in the Service Evaluation Process448 cited
  • 1997The service experience in two cultures: A behavioral perspective404 cited
  • 1996Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries357 cited
  • 1996The Information Content of Advertising: A Meta-Analysis349 cited

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  • 1999An international analysis of emotional and rational appeals in services vs goods advertising277 cited
  • Cited by

    • 2009Strategic branding of destinations: a framework252 cited
    • 2009Bridge over troubled water or long and winding road?72 cited
    • 2011Outside the Head and Outside Individualism-Collectivism69 cited
    • 2018The influence of culture on service quality leading to customer satisfaction and moderation role of type of bank50 cited
    • 2009Role of satisfaction in an integrative model of brand loyalty43 cited
    • 2008Evolution in the usage of localized appeals in Japanese and American print advertising41 cited
    • 2006CULTURE'S CONSEQUENCES FOR ECONOMIC DEVELOPMENT: AN EMPIRICAL EXAMINATION OF CULTURE, FREEDOM, AND NATIONAL MARKET PERFORMANCE26 cited
    • 2022The influence of consumer religiosity on responses to rational and emotional ad appeals23 cited
    • 2015The Effectiveness of Comparative Versus Non-Comparative Advertising18 cited
    • 2010The Implications of Third-Party Customer Complaining for Advertising Efforts17 cited
    • 2023How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? A cross‐cultural study16 cited
    • 2015Localizing to Arabic consumers: Insights from print advertising16 cited