NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND

Lăcrămioara Radomir · Andreea Ioana Maniu · Monica Maria Zaharie · Pop Ciprian Marcel

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Consumer Behavior and Marketing Influence Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

Abstract

Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex

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2001Thinking for a Living 2001From brand vision to brand evaluation : strategically building and sustaining brands

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