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NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND

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References

2001Thinking for a Living192 cited
2001From brand vision to brand evaluation : strategically building and sustaining brands189 cited

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2021Multiple intelligence and entrepreneurial opportunity recognition – a failsafe approach of neuromarketing11 cited
2018Nuostolių baimės efekto problematika1 cited

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