Political Marketing: Principles and Applications

Jennifer Lees‐Marshment

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Electoral Systems and Political Participation Marketing and Advertising Strategies Media Studies and Communication

Abstract

First textbook in political marketing; utilising research case studies from authors around the world; and a wide range of political marketing theory; the first comprehensive political marketing textbook.

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2012The Influence of Stakeholder Involvement on The Effectiveness of Place Branding 2014The national origins of policy ideas: knowledge regimes in the United States, France, Germany, and Denmark 2010“Mind the gap”: the rise of political marketing and a perspective on its future agenda 2015On Political Brands: A Systematic Review of the Literature 2014Public Managers, Media Influence, and Governance 2016Brand Equity and Brand Loyalty: New Perspective 2016Is Political Consulting Going Digital?2017Understanding the Social Media Strategies of U.S. Primary Candidates

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