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Political Marketing: Principles and Applications
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  • 2012The Influence of Stakeholder Involvement on The Effectiveness of Place Branding184 cited
  • 2014The national origins of policy ideas: knowledge regimes in the United States, France, Germany, and Denmark97 cited
  • 2010“Mind the gap”: the rise of political marketing and a perspective on its future agenda85 cited
  • 2015On Political Brands: A Systematic Review of the Literature56 cited
  • 2014Public Managers, Media Influence, and Governance22 cited
  • 2016Brand Equity and Brand Loyalty: New Perspective18 cited
  • 2016Is Political Consulting Going Digital?17 cited
  • 2017Understanding the Social Media Strategies of U.S. Primary Candidates17 cited
  • 2019Government capabilities as drivers of performance: path to prosperity16 cited
  • 2017Blog influence and political activism: An emerging and integrative model13 cited
  • 2013Parteien und Medien11 cited
  • 2014Viestinnän ammattilaiset promootioyhteiskunnassa: aktivisteja ja ajatusjohtajia10 cited
  • 2015Understanding the Impact of the Transnational Promotional Class on Political Communication8 cited
  • 2015Aspectos interventores en la participación política y electoral de jóvenes. Una reflexión sobre la información, interacción y difusión de contenidos en redes sociales para futuras investigaciones en Santander

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8 cited
  • 2015CANDIDATES IN THE PRESIDENTIAL ELECTIONS IN ROMANIA (2014): THE USE OF SOCIAL MEDIA IN POLITICAL MARKETING7 cited
  • 2021Municipal Evaluation in Mexico: A Measurement of the Government Reputation4 cited