Article1985

A Model of Primary Voter Behavior

167 citations0/0 files storedJournal of Consumer Research

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Electoral Systems and Political Participation Media Influence and Politics Internet Traffic Analysis and Secure E-voting

Abstract

This article develops and tests a model of voter behavior in a primary election. The model integrates several schools of thought that have tried to explain voter behavior; it is tested by predicting the behavior of respondents based on the model, and then validating the results with the actual behavior of the respondents. Results obtained here provide a prediction rate of 90 percent correctly classified. The article then compares the explanatory and predictive power of the model to models that use demographic and political involvement data.

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References

1958An Economic Theory of Democracy.1968The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign 1975Situational Variables and Consumer Behavior 1955Voting, a Study of Opinion Formation in a Presidential Campaign 1979The Changing American Voter 1982Affective and semantic components in political person perception.1976A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object 1972From Confusion to Clarity: Issues and American Voters, 1956–1968

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