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A Model of Primary Voter Behavior

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2011The Impact of Candidate Appearance and Advertising Strategies on Election Results130 cited
2001Political marketing ‐ An investigation of the political marketing concept and political market orientation in Australian politics120 cited

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1998

Affect in Electoral Politics

105 cited

2004Negativity in the Evaluation of Political Candidates93 cited

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2010“Mind the gap”: the rise of political marketing and a perspective on its future agenda85 cited

2001Strategic political segmentation ‐ A new approach for a new era of political marketing85 cited

2001Friends and relations: long‐term approaches to political campaigning66 cited

2019Drivers and outcomes of political candidate image creation: The role of social media marketing41 cited

2019Impact of acculturation, online participation and involvement on voting intentions34 cited

2021Use of microblogging platform for digital communication in politics30 cited

2022What draws voters to brandidates and why? – Political orientation, personal satisfaction, and societal values on presidential candidates’ brand personality21 cited

2021Politics and social media: an analysis of factors anteceding voting intention18 cited

2017The Untold Story of USA Presidential Elections in 2016 - Insights from Twitter Analytics13 cited