Market Segmentation: A Strategic Management Tool

Richard M. Johnson

178 citations0/0 files storedJournal of Marketing Research

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Customer churn and segmentation Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

Abstract

In the past, marketing research has largely been restricted to tactical questions. However, with the advent of new techniques, marketing research can contribute directly to the development of strategic alternatives to current product marketing plans.

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1952Rank Analysis of Incomplete Block Designs: I. The Method of Paired Comparisons 1952RANK ANALYSIS OF INCOMPLETE BLOCK DESIGNS 1972Individual differences and multidimensional scaling

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1981A General Approach to Product Design Optimization Via Conjoint Analysis 1982Person-Situation: Segmentation's Missing Link 1985A Model of Primary Voter Behavior 1974Mathematical Programming Models for the Determination of Attribute Weights 1990Segmentation of Markets Based on Customer Service 1978Some Practical Considerations in Market Segmentation 1983An Approach to the Optimal Positioning of a New Product 1976Benefit Structure Analysis: A New Tool for Product Planning

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