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Market Segmentation: A Strategic Management Tool

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References

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1952RANK ANALYSIS OF INCOMPLETE BLOCK DESIGNS1,434 cited
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1990The application of marketing to British politics95 cited
1983A Review of Multidimensional Scaling in Marketing Research94 cited
2013Soft computing applications in customer segmentation: State-of-art review and critique86 cited
1989Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market

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1979Separating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics78 cited

1988New product forecasting models76 cited

1987Constructing MDS Joint Spaces from Binary Choice Data: A Multidimensional Unfolding Threshold Model for Marketing Research70 cited

2014Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index68 cited