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The long tail of social networking. · Study

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ArticleThe long tail of social networking.

Albrecht Enders2008

Article2008

The long tail of social networking.

Albrecht Enders · Harald Hungenberg · Sebastian Mauch

293 citations·0/0 files stored·European Management Journal

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Digital Platforms and Economics Digital Marketing and Social Media Service and Product Innovation

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References

1984Case Study Research: Design and Methods 1973The Strength of Weak Ties 1991Case Study Research: Design and Methods 2000Information Rules: A Strategic Guide to the Network Economy 2004The Tipping Point: How Little Things Can Make a Big Difference 1989A Scientific Methodology for MIS Case Studies 2003Social network size in humans 2000E-Commerce

Cited by

2015Research Note—Why Following Friends Can Hurt You: An Exploratory Investigation of the Effects of Envy on Social Networking Sites among College-Age Users 2017Social media as a resource in SMEs’ sales process 2015Social Media Marketing: Applying the Uses and Gratifications Theory in the Hotel Industry 2011User's Willingness to Pay on Social Network Sites 2014The effect of online social value on satisfaction and continued use of social media 2021Compensating Online Content Producers: A Theoretical Analysis

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Details

Year2008

Typearticle

Published2008-05-21

VenueEuropean Management Journal

ISSN-L0263-2373

Languageen

Citations293

Files0 public / 0

ShelfDigital Platforms and Economics

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doi10.1016/j.emj.2008.02.002

openalex_workW1590597995

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2016

Social Media Burnout: Definition, Measurement Instrument, and Why We Care

2013What’s in a Niche? Exploring the Business Model of Online Journalism