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Advertising in Malaysia—A Cultural Perspective
5 references·8 citing·38 second hop
Advertising in Malaysia—A Cultural Perspective (1994)Advertising in Malaysia—A Cultural Perspe…International Advertising Strategies: Global Commitment to Local Vision (1992)International Advertising Str…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSCoordinating International Advertising (1978)Coordinating International Ad…Effect of National Identity on Multinational Promotional Strategy in Europe (1976)Effect of National Identity o…The Danger of "Local" International Advertising (1967)The Danger of "Local" Interna…Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran (2013)Examining the effect of TV ad…Generations X and Y Attitude towards Controversial Advertising (2012)Generations X and Y Attitude …The Role of Religion and Islam in the Tourism Industry of Iran (2011)The Role of Religion and Isla…An Investigation of Egyptian Consumers’ Attitudes Toward Ethical Issues in Advertising (2011)An Investigation of Egyptian …Chapter 13 Iran (2010)Chapter 13 IranAttitudes towards offensive advertising: Malaysian Muslims' views (2010)Attitudes towards offensive a…Identifying likeable attributes: a qualitative study of television advertisements in Asia (2006)Identifying likeable attribut…Advertising in Asia: Localize or Regionalize? (1997)Advertising in Asia: Localize…Essays on the Sociology of Knowledge. (1953)The Cohort as a Concept in the Study of Social Change (1965)Principles of Marketing (1972)Selling in a Dying Business: An Analysis of Trends During a Period of Major Market Transition in the Funeral Industry (2017)Presenting women as sexual objects in marketing communications (2019)Presentation of the perceptual map of local wine brands (2023)Culture's Consequences: International Differences in Work-Related Values. (1983)Focus Groups as Qualitative Research (1997)The media equation: how people treat computers, television, and new media like real people and places (1997)Country-of-origin and emerging countries: revisiting a complex relationship (2015)The influence of religion on attitudes towards the advertising of controversial products (2004)A cross‐cultural study of the role of religion in consumers' ethical positions (2005)Advertising of controversial products:a cross‐cultural study (2005)Reliability and Validity Assessment (1979)Alternative Ways of Assessing Model Fit (1992)Reliability and Validity Assessment (2011)Investigating the Effect of Rational and Emotional Advertising Appeals of Hamrahe Aval Mobile Operator on Attitude towards Advertising and Brand Attitude (Case Study: Student Users of Mobile in the Area of Tehran) (2015)The role of electronic word of mouth, conventional media, and subjective norms on the intention to purchase Sharia insurance services (2018)Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach (2020)International Advertising Standardization: What do the Multinationals Actually Standardize? (1994)Review of a 40‐year debate in international advertising (1995)Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging (2003)Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea (2005)Who Standardizes Advertising more Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union (2006)The Process and Effects of Mass Communication (1955)Reflections of Culture: An Analysis of Japanese and American Advertising Appeals (1987)Standardization versus adaptation of international advertising strategies: Towards a framework (1997)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Standardization/adaptation of international marketing strategy (2003)International marketing adaptation versus standardisation of multinational companies (2009)Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison (1990)Adaptation and Performance in Foreign Markets: Evidence of Systematic Under-Adaptation (2006)The influence of culture on advertising effectiveness in China and the USA (1997)The internet and international marketing: Is there a fit? (1998)A Model of Advertising Standardization in Multinational Corporations (2001)
this work references cited by second hop

References

  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1967The Danger of "Local" International Advertising160 cited
  • 1976Effect of National Identity on Multinational Promotional Strategy in Europe113 cited
  • 1992International Advertising Strategies: Global Commitment to Local Vision110 cited
  • 1978Coordinating International Advertising91 cited

Cited by

  • 2010Attitudes towards offensive advertising: Malaysian Muslims' views132 cited
  • 1997Advertising in Asia: Localize or Regionalize?79 cited
  • 2012Generations X and Y Attitude towards Controversial Advertising47 cited
  • 2013Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran35 cited
  • 2006Identifying likeable attributes: a qualitative study of television advertisements in Asia30 cited
  • 2011An Investigation of Egyptian Consumers’ Attitudes Toward Ethical Issues in Advertising17 cited
  • 2011The Role of Religion and Islam in the Tourism Industry of Iran13 cited
  • 2010Chapter 13 Iran6 cited

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