Marketing: Creating Value for Customers

Gilbert A. Churchill · J. Paul Peter

205 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Management and Marketing Education

Abstract

Part I Developing Marketing Plans and Strategies Chapter One Marketing: Creating Value for CustomersChapter TwoEnvironmental AnalysisChapter ThreeGlobal Marketing Challenges Chapter FourMarketing Planning and Organization Strategy Part II Understanding Customers and Markets Chapter FiveMarketing Research: Information and TechnologyChapter SixConsumer BehaviorChapter SevenOrganizational Buying BehaviorChapter EightMarket SegmentationPart IIIManaging and Developing Products and ServicesChapter NineManaging Existing ProductsChapter TenDeveloping New ProductsChapter ElevenMarketing ServicesPart IVPricing Principles and Strategies Chapter TwelveFundamentals of PricingChapter ThirteenPricing Goods and ServicesPart VPlacement: Distributing Goods and Services Chapter FourteenManaging Distribution ChannelsChapter FifteenWholesaling and Physical DistributionChapter SixteenRetailingPart VIPromotion: Integrated Marketing CommunicationsChapter SeventeenManaging Marketing CommunicationsChapter EighteenAdvertising, Sales Promotion, and PublicityChapter NineteenPersonal Selling and Sales ManagementPart VIIEvaluating Marketing Effectiveness Chapter TwentyImplementing and Controlling Marketing ActivitiesAppendix ADeveloping a Marketing PlanAppendix B Career Opportunities in MarketingAppendix CMathematics Used in MarketingNotesGlossaryIndexes

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 205 citations exist upstream.

Cited by

2011Tourist perceived value in a community-based homestay visit: An investigation into the functional and experiential aspect of value 2005Benchmarking marketing productivity using data envelopment analysis 2002Benefits of the ISO 9000:1994 system 2007Green Marketing and the Concern over the Environment: Measuring Environmental Consciousness of Jordanian Consumers 2005Consumer entitlement theory and measurement 2015Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products 2009Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences 1998Conceptualizing total quality orientation

Imported from OpenAlex (CC0) — nothing here is generated.