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• 2009Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences75 cited
• 1998Conceptualizing total quality orientation74 cited
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• 2012Mind the gap51 cited
• 2016The Impact of Brands on Consumer Buying Behavior51 cited
• 2010Impulse Purchasing: A Literature Overview49 cited
• 2009TQM's contribution to marketing implementation and firm's competitiveness