Management of Retail Buying

R. Patrick Cash · John W. Wingate · Joseph S. Friedlander

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Consumer Retail Behavior Studies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

Abstract

Partial table of contents: THE BUYING PROCESS Organization and Control of the Buying Process Buying Groups: Private Label and Import Programs, Market Representation PLANNING AND MANAGING MERCHANDISE ASSORTMENTS Keys to Understanding the Consumer Forecasting Customer Demand Assortment Differentiation: Private Brands and Other Strategies Planning and Control: Units and Dollars The Buying Plan WHERE AND HOW TO BUY The Supplier Marketplace Negotiating the Wholesale Price and Conditions of Purchase Vendor Services Available to the Buyer The Buyer's Order and Vendor Relations Foreign Buying Appendices.

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1995Working smarter: The effects of motivational orientations on purchasing task selection and retail buyer performance 2019Consumer response to marketing channels: A demand-based approach

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