World Englishes in the Media

Abstract

This chapter focuses on power and ideology, linguistic and cultural identities, language attitudes, intelligibility and linguistic innovation, and language planning, with some of the studies addressing several of these topics simultaneously. World Englishes and media communications is a research field that has attracted scholars from a variety of disciplines. Methodologies used include critical discourse analysis, media semiotics, and corpus-linguistic approaches, as well as content analyses supplemented by interviews with media audiences and/or members of the media industry. Pandey's study on the effect of American cinema on children's attitudes towards minority groups powerfully illustrates the importance of examining media language in terms of power and ideology. The debate over linguistic and cultural identities in the media has been approached from several different angles. One of the most interesting findings is that self-reported language attitudes do not necessarily reflect social behavior, even when subjects are being observed in a controlled research environment.

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