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Brand Placement Recognition

16 references·16 citing·47 second hopsampled

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References

2025Advances in Consumer Research13,264 cited
1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited
1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited
2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
1989Money Talks: Perceived Advertising Expense and Expected Product Quality477 cited
1998Brand Placement: A Review410 cited
2007Sales and Marketing Management382 cited
2000A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies333 cited
2000I'll have what she's having: Gauging the impact of product placements on viewers300 cited
1991An Imagery-Processing View of the Role of Pictures in Print Advertisements297 cited
1999Relatedness, Prominence, and Constructive Sponsor Identification287 cited
1999Moviegoers' Experiences and Interpretations of Brands in Films Revisited258 cited
1993Consumers' Attitudes Toward Product Placement in Movies237 cited
1996

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Viewers' Recognition of Brands Placed Within a Film

228 cited

1986Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preference214 cited

Cited by

2006Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game231 cited
2018The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising127 cited
2017Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory111 cited
2015Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects102 cited
2011When Intrusive Can Be Likable98 cited
2012Do you like What you Recognize?89 cited
2019What we know and need to know about the gamification of advertising61 cited
2010Audience Engagement and its Effects on Product Placement Recognition60 cited
2013Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility Interact58 cited
2016An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials57 cited
2019A Bibliometric History of the Journal of Promotion Management (1992–2019)56 cited
2010Examining the Covert Nature of Product Placement: Implications for Public Policy52 cited
2017How brands appear in children's movies. A systematic content analysis of the past 25 Years47 cited
2020Effectiveness of brand placements in music videos on viewers’ brand memory, brand attitude and behavioral intentions44 cited
2014Impact of flow on recognition of and attitudes towards in-game brand placements41 cited
2015The effects of second screen use on sponsor brand awareness: a dual coding theory perspective41 cited