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ArticlePreattentive Mere Exposure Effects

Chris A. Janiszewski1993

Article1993

Preattentive Mere Exposure Effects

Chris A. Janiszewski

455 citations·0/0 files stored·Journal of Consumer Research

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Consumer Behavior in Brand Consumption and Identification Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing

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1984Audience Involvement in Advertising: Four Levels

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2010Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics 1997ATTITUDES AND ATTITUDE CHANGE 2003The Value of Organizational Reputation in the Recruitment Context: A Brand‐Equity Perspective 2003Internet advertising: Is anybody watching?2004Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment 2012The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation 2003Modeling the Clickstream: Implications for Web-Based Advertising Efforts 2012Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses

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Details

Year1993

Typearticle

Published1993-12-01

VenueJournal of Consumer Research

ISSN-L0093-5301

Languagefr

Citations455

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1086/209356

openalex_workW2017454365

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