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Preattentive Mere Exposure Effects
1 references·16 citing·57 second hopsampled
Preattentive Mere Exposure Effects (1993)Preattentive Mere Exposure EffectsAudience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation (2012)The Effect of Customers' Soci…Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses (2012)Sponsorship Disclosure: Effec…Shining in the Center: Central Gaze Cascade Effect on Product Choice (2012)Shining in the Center: Centra…Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Impact of Online Consumer Rev…Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? 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(2003)Internet advertising: Is anyb…Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment (2001)Effects of Brand Logo Complex…ATTITUDES AND ATTITUDE CHANGE (1997)ATTITUDES AND ATTITUDE CHANGEThe Commitment-Trust Theory of Relationship Marketing (1994)Econometric Analysis of Cross Section and Panel Data (2001)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Social Media Marketing: A Literature Review and Implications (2016)The Role of Marketer-Generated Content in Customer Engagement Marketing (2019)“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce (2020)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Buyer Behavior (1971)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Influence of Message Framing and Issue Involvement (1990)Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Consumer Eye Movement Patterns on Yellow Pages Advertising (1997)The Influence of Display Characteristics on Visual Exploratory Search Behavior (1998)A Model For Predictive Measurements of Advertising Effectiveness (2000)The Effect of Banner Advertising on Internet Purchasing (2006)“Fake News” Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content (2019)Attitudinal effects of mere exposure. (1968)Habituation: A dual-process theory. (1970)Exposure and affect: Overview and meta-analysis of research, 1968-1987. 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(1980)A Simple Model of Herd Behavior (1992)The Impact of New Media on Customer Relationships (2010)The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Handbook of Industrial and Organizational Psychology. (1977)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Managing Legitimacy: Strategic and Institutional Approaches (1995)Organizational Identity and Employer Image: Towards a Unifying Framework * (2007)Employer Branding: A Brand Equity‐based Literature Review and Research Agenda (2016)Employer Image and Employer Branding: What We Know and What We Need to Know (2016)
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  • 1984Audience Involvement in Advertising: Four Levels1,017 cited

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  • 2007More than meets the eye343 cited
  • 2004

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Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?
316 cited
  • 2008Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation312 cited
  • 2004Exploring children's choice: The reminder effect of product placement308 cited
  • 2012Shining in the Center: Central Gaze Cascade Effect on Product Choice305 cited