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ArticleThe optimal ratio of acquisition and retention costs

Phillip E. Pfeifer2005

OA

Articlebronze2005

The optimal ratio of acquisition and retention costs

Phillip E. Pfeifer

127 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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2010Manage Marketing by the Customer Equity Test

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2013Relationship Marketing and Customer Loyalty: Evidence From the Ghanaian Luxury Hotel Industry 2018Mechanics of engendering customer loyalty: A conceptual framework 2010Commitment, Loyalty And Customer Lifetime Value: Investigating The Relationships Among Key Determinants 2011Effects of promotion on relationship quality and customer loyalty in the airline industry: The relationship marketing approach 2012Client satisfaction in Indian banks: an empirical study 2006Customer accounting and customer profitability analysis for the order handling industry—A managerial accounting approach 2022Unhiding Nexus Between Service Quality, Customer Satisfaction, Complaints, and Loyalty in Online Shopping Environment in Pakistan 2017Customers' relationship with their grocery store: Direct and moderating effects from store format and loyalty programs

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Details

Year2005

Typearticle

Published2005-01-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations127

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1057/palgrave.jt.5740142

openalex_workW1593233390

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