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• 2002Taking control of word of mouth marketing: the case of an entrepreneurial hotelier208 cited
• 2016A resource-based view of stakeholder marketing119 cited
• 2016Customer relationship management115 cited
• 2010Internal‐market orientation: a misconceived aspect of marketing theory86 cited
• 2000Pluralism in contemporary marketing practices83 cited
• 2011Intrinsic value of business-to-business relationships: An empirical taxonomy79 cited
• 1999The Customer Concept: The Basis for a New Marketing Paradigm79 cited
• 2006Role of References in Business Marketing–Towards a Normative Theory of Referencing72 cited
• 2001Friends and relations: long‐term approaches to political campaigning66 cited
• 2012The Relationships among Internal Marketing, Job Satisfaction, Relationship Marketing, Customer Orientation, and Organizational Performance: An Empirical Study of TFT‐LCD Companies in Taiwan61 cited
• 2001Identifying the key issues for measuring loyalty58 cited
• 2013Customer attrition in retailing: An application of Multivariate Adaptive Regression Splines51 cited
• 2001Exploring relationship management in professional services: a study of management consultancy51 cited
• 2001Competitive advantage in the UK food retailing sector: past, present and future