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Marketing (2016)MarketingEmpirical Study on the Impact of Service, Communication and Corporate Social Responsability on the Image of Romanian Retail Brands (2014)Empirical Study on the Impact…Vorgehensmodelle des Product-Service Systems Engineering (2010)Vorgehensmodelle des Product-…Technische Kundendienstleistungen: Einordnung, Charakterisierung und Klassifikation (2010)Technische Kundendienstleistu…Die LOHAS im Kontext der Sinus-Milieus (2010)Die LOHAS im Kontext der Sinu…Virtual Community — Kollektives Wissensmanagement im Internet (1999)Virtual Community — Kollektiv…A Proposed Model for New Service Development (1989)The design of functional (total care) products (2004)Why product service systems development is special (2015)Applying the Research on Product-Service Systems to Smart and Connected Products (2017)Einführung in die Allgemeine Betriebswirtschaftslehre (2023)The Cultural Creatives: How 50 Million People Are Changing the World (2000)Nachhaltiges Marketing-Management (2003)Consumer credit, household financial management, and sustainable consumption (2005)Wohnumzüge und Mobilitätsverhalten (2015)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Innovation in Do-It-Yourself Retail: an Empirical Study on Generation X among Professional Craftsmen and Consumers (2017)Exploring Omnichannel Retailing Differences and Preferences Among Consumer Generations (2019)The Effect of CSR Policy on Earnings Management Behavior: Evidence from Visegrad Publicly Listed Enterprises (2022)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Working knowledge: how organizations manage what they know (1998)Net gain: Expanding markets through virtual communities (1999)Industrielles Service-Management (1994)Handbuch Produktmanagement (2002)Dienstleistungsmarketing (2015)Information Needs of the Mobile Technical Customer Service -- A Case Study in the Field of Machinery and Plant Engineering (2015)
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  • 2010Die LOHAS im Kontext der Sinus-Milieus28 cited
  • 2014Empirical Study on the Impact of Service, Communication and Corporate Social Responsability on the Image of Romanian Retail Brands22 cited
  • 2010Vorgehensmodelle des Product-Service Systems Engineering18 cited
  • 2010Technische Kundendienstleistungen: Einordnung, Charakterisierung und Klassifikation15 cited
  • 1999Virtual Community — Kollektives Wissensmanagement im Internet13 cited

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