Framing and Positioning

Abstract

Theories of framing and positioning focus mainly on meaning-making and constructing identities, respectively, and both are used in discourse analysis to investigate communication as a social phenomenon. These theories are used to uncover how selves and situations are discursively co-constructed and thereby flexible, how language is used to create multilayered human experiences and multifaceted identities, and how meaning-making and identity construction are best understood as intertextual phenomena. Framing and positioning have been applied, extended, and interconnected by discourse analysts in ways that advance our understanding of selves, situations, social life, and language in use

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