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ASYMMETRIC MARKET SHARES, ADVERTISING AND PRICING: EQUILIBRIUM WITH AN INFORMATION GATEKEEPER*

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2023Consumer self‐design and brand competition12 cited
2022Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market12 cited
2021Uniform and targeted informative advertising with asymmetric customer loyalty

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10 cited

2021A Generalized Model of Advertised Sales9 cited

2018Advertising for consideration8 cited