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Seeing Is Believing: An Introduction to Visual Communication
0 references·16 citing·51 second hop
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  • 1998Marketing images of gender: A visual analysis188 cited
  • 2007Advertising visuals in global brands’ local websites: a six-country comparison79 cited
  • 1994Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery74 cited
  • 2005VISUAL DIFFERENCES IN U.S. AND CHINESE TELEVISION COMMERCIALS55 cited
  • 2003Where the Wild Things Are50 cited
  • 1992“Crafty Advertisers”: Literary versus Literal Deceptiveness49 cited
  • 2002The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition48 cited
  • 2013It Looks Green: Effects of Green Visuals in Advertising on Chinese Consumers’ Brand Perception32 cited
  • 2012The Re-Politicization of Media Literacy Education32 cited
  • 2001The rhetorical criticism of visual elements: An alternative to Foss's Schema27 cited
  • 1997HyperRhetoric: Multimedia, literacy, and the future of composition26 cited
  • 2020“The royal award goes to…”: Legitimacy processes for female-led family ventures25 cited
  • 2015Manifestation of Minangkabau Cultural Identity through Public Engagement in Virtual Community21 cited
  • 1998UMA HISTÓRIA CRÍTICA DO FOTOJORNALISMO OCIDENTAL20 cited

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  • 2006Business Documents Don't Have to Be Boring7 cited
  • 2018Transmedia Narratives: A Critical Reading and Possible Advancements3 cited