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Managing Service Quality within the Knowledge-Based Economy: Opportunities and Challenges
3 references·1 citing·21 second hop
Managing Service Quality within the Knowledge-Based Economy: Opportunities and Challenges (2009)Managing Service Quality within the Knowl…Services innovation: (2008)Services innovation:Negotiating meaning of shared information in service system encounters (2008)Negotiating meaning of shared…Brand equity in hospital marketing (2007)Brand equity in hospital mark…Insights into the Development of the Market of Mobile Marketing Services in Romania (2012)Insights into the Development…The De-scription of Technical Objects (1992)Epistemic cultures: how the sciences make knowledge (1999)The Social Life of Information (2000)Service Dominant Logic and Service Science: A Contribute Deriving from Network Theories (2011)The emergent role of value representation in managing business relationships (2014)The evolution of service systems to service ecosystems: A literature review (2022)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Whence Consumer Loyalty? (1999)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)A study on the effects of social media marketing activities on brand equity and customer response in the airline industry (2017)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Trade and Industry (1946)THE COMING OF POST-INDUSTRIAL SOCIETY: A VENTURE IN SOCIAL FORECASTING. By Daniel Bell. New York: Basic Books, 1973. 528 pp. $12.50 (1974)Open innovation : researching a new paradigm (2006)A fuzzy AHP-TOPSIS framework for ranking the solutions of Knowledge Management adoption in Supply Chain to overcome its barriers (2013)Smart cities in the new service economy: building platforms for smart services (2013)Investigating the relationship between supply chain innovation, risk management capabilities and competitive advantage in global supply chains (2017)Diffusion and success factors of mobile marketing (2004)Mobile Marketing: A Synthesis and Prognosis (2009)New Communications Approaches in Marketing: Issues and Research Directions (2009)
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References

  • 2007Brand equity in hospital marketing384 cited
  • 2008Services innovation:132 cited
  • 2008Negotiating meaning of shared information in service system encounters35 cited

Cited by

  • 2012Insights into the Development of the Market of Mobile Marketing Services in Romania8 cited

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