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Relationships between engineers and marketers within new product development
16 references·3 citing·43 second hop
Relationships between engineers and marketers within new product development (2004)Relationships between engineers and marke…Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R…D Perspectives (2000)Cross-Functional Influence in…Marketing’s Integration with Other Departments (1998)Marketing’s Integration with …Integrating R&D and Marketing: A Review and Analysis of the Literature (1996)Integrating R&D and Marketing…Marketing's Limited Role in New Product Development in One Computer Systems Firm (1993)Marketing's Limited Role in N…Patterns of Communication Among Marketing, Engineering and Manufacturing—A Comparison Between Two New Product Teams (1992)Patterns of Communication Amo…Basic Content Analysis (1990)Basic Content AnalysisAn Information Transfer Model for Integrating Marketing and R&D Personnel in New Product Development Projects (1990)An Information Transfer Model…Managing Relations Between R&D and Marketing in New Product Development Projects (1988)Managing Relations Between R&…Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence (1987)Marketing's Interaction with …A Model for Studying R&D. Marketing Interface in the Product Innovation Process (1986)A Model for Studying R&D. Mar…The R&D-marketing interface in high-technology firms (1985)The R&D-marketing interface i…A study of success and failure in product innovation: The case of the U.S. electronics industry (1984)A study of success and failur…Disharmony between R&D and marketing (1981)Disharmony between R&D and ma…Introduction to Factor Analysis: What It Is and How to Do It. (1980)Introduction to Factor Analys…The Dimensions of Industrial New Product Success and Failure (1979)The Dimensions of Industrial …Content Analysis for the Social Sciences and Humanities. (1970)Content Analysis for the Soci…Connecting customers with engineers for the successful fuzzy front end: Requirements of tools (2015)Connecting customers with eng…The supply chain management‐marketing interface in product development (2013)The supply chain management‐m…Acculturation of local new product development team members in MNC subsidiaries in Thailand (2012)Acculturation of local new pr…Construct validity in psychological tests. (1955)The social psychology of organizing (1969)The Social Psychology of Organizations. (1979)Enhancing Communication between Marketing and Engineering: The Moderating Role of Relative Functional Identification (1997)The Effect of Team Leader Characteristics on Learning, Knowledge Application, and Performance of Cross‐Functional New Product Development Teams (2003)Creativity and Innovation Under Constraints: A Cross-Disciplinary Integrative Review (2018)Role Conflict and Ambiguity in Complex Organizations (1970)Designing Complex Organizations (1973)Antecedents and Consequences of Project Team Cross-Functional Cooperation (1993)The Management of Innovation (1994)The Effects of Environmental Turbulence on New Product Development Strategy Planning (2003)The Fuzzy Front End of New Product Development for Discontinuous Innovations: A Theoretical Model (2004)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Measuring and Assessing Organizations. (1981)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Experimental and Quasi-Experimental Designs for Research (1963)The House of Quality (1988)Strategic Orientation of the Firm and New Product Performance (1997)What Makes Teams Work: Group Effectiveness Research from the Shop Floor to the Executive Suite (1997)Work Groups, Structural Diversity, and Knowledge Sharing in a Global Organization (2004)Quality function deployment (2012)Organizational Strategy, Structure, and Process (1978)Organizational Culture and Leadership (1986)Organizational culture and leadership (1993)From Embedded Knowledge to Embodied Knowledge: New Product Development as Knowledge Management (1998)Market Orientation, Creativity, and New Product Performance in High-Technology Firms (2004)Research on Innovation: A Review and Agenda for Marketing Science (2006)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)The Determinants of Japanese New Product Successes (1997)Learning from Business Failure: Propositions of Grief Recovery for the Self-Employed (2003)Critical thinking, cognitive presence, and computer conferencing in distance education (2001)Discourse Analysis as Theory and Method (2002)Three Approaches to Qualitative Content Analysis (2005)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)The qualitative content analysis process (2008)Perceptions of the school psychological environment and early adolescents' psychological and behavioral functioning in school: The mediating role of goals and belonging. (1996)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)A Propositional Inventory for New Diffusion Research (1985)Demography and Design: Predictors of New Product Team Performance (1992)Unpacking the Concept of Virtuality: The Effects of Geographic Dispersion, Electronic Dependence, Dynamic Structure, and National Diversity on Team Innovation (2006)
this work references cited by second hop

References

  • 1990Basic Content Analysis7,746 cited
  • 1970Content Analysis for the Social Sciences and Humanities.4,564 cited
  • 1996Integrating R&D and Marketing: A Review and Analysis of the Literature1,300 cited
  • 1980Introduction to Factor Analysis: What It Is and How to Do It.1,186 cited
  • 1979The Dimensions of Industrial New Product Success and Failure1,122 cited
  • 1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence1,065 cited
  • 1986A Model for Studying R&D. Marketing Interface in the Product Innovation Process793 cited
  • 1984A study of success and failure in product innovation: The case of the U.S. electronics industry637 cited
  • 1992Patterns of Communication Among Marketing, Engineering and Manufacturing—A Comparison Between Two New Product Teams560 cited
  • 1990An Information Transfer Model for Integrating Marketing and R&D Personnel in New Product Development Projects410 cited
  • 1998Marketing’s Integration with Other Departments393 cited
  • 1988Managing Relations Between R&D and Marketing in New Product Development Projects386 cited
  • 1993Marketing's Limited Role in New Product Development in One Computer Systems Firm329 cited
  • 1985The R&D-marketing interface in high-technology firms226 cited

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  • 2000Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R…D Perspectives225 cited
  • 1981Disharmony between R&D and marketing186 cited
  • Cited by

    • 2013The supply chain management‐marketing interface in product development22 cited
    • 2012Acculturation of local new product development team members in MNC subsidiaries in Thailand16 cited
    • 2015Connecting customers with engineers for the successful fuzzy front end: Requirements of tools8 cited