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Marketing’s Integration with Other Departments · Study

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ArticleMarketing’s Integration with Other Departments

Kenneth B. Kahn1998

Article1998

Marketing’s Integration with Other Departments

Kenneth B. Kahn · John T. Mentzer

393 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Quality and Supply Management Organizational Management and Innovation

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 1990The Effect of a Market Orientation on Business Profitability 1993Market Orientation: Antecedents and Consequences 1968Organization and Environment: Managing Differentiation and Integration.1967Differentiation and Integration in Complex Organizations 1991Product development performance: strategy, organization, and management in the world auto industry 1983Information Richness. A New Approach to Managerial Behavior and Organization Design 1981Measuring and Assessing Organizations.

Cited by

2007Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance 2007The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?2003Intraorganizational Determinants of Key Account Management Effectiveness 2006Collaboration capability a focal concept in knowledge creation and collaborative innovation in networks 2002The effectiveness of different mechanisms for integrating marketing and R&D

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Details

Year1998

Typearticle

Published1998-05-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations393

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/s0148-2963(97)00068-4

openalex_workW2053107404

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2005Sales and Marketing Integration: A Proposed Framework

2010Supply chain integration with third-party logistics providers

2000The role of marketing in supply chain management