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Marketing’s Integration with Other Departments

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References

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1981Matching corporate culture and business strategy848 cited
1988

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The rediscovery of the marketing concept

679 cited

1992Patterns of Communication Among Marketing, Engineering and Manufacturing—A Comparison Between Two New Product Teams560 cited

Cited by

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2006Collaboration capability a focal concept in knowledge creation and collaborative innovation in networks282 cited
2002The effectiveness of different mechanisms for integrating marketing and R&D273 cited
2005Sales and Marketing Integration: A Proposed Framework261 cited
2010Supply chain integration with third-party logistics providers250 cited
2000The role of marketing in supply chain management236 cited
2010Exploring internal and external supply chain linkages: Evidence from the field234 cited
2004Links between Internal and External Cooperation in Product Development: An Exploratory Study*218 cited
2006The joint contribution of marketing and sales to the creation of superior customer value212 cited
2020How and when do big data investments pay off? The role of marketing affordances and service innovation201 cited
2002Should marketing be cross-functional? Conceptual development and international empirical evidence186 cited
2006Developing marketing capabilities for customer value creation through Marketing–Sales integration174 cited
2002Measuring Corporate Performance by Building on the Stakeholders Model of Business Ethics171 cited
2010The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms164 cited