The interplay of influence : news, advertising, politics, and the mass media

Kathleen Hall Jamieson · Karlyn Kohrs Campbell

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Media Studies and Communication Journalism and Media Studies Media Influence and Politics

Abstract

The mass media - an introduction what is news news as persuasion influencing the news media ratings and revenues - the audience in mass media social systems what is advertising persuasion through advertising influencing advertisers how to influence the media political versus product campaigns news and advertising in the political campaign.

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