Election Campaigning: The New Marketing of Politics

Abstract

The advent of new technology and the importation of 'professional communicators' have transformed the nature of British election campaigning. In this book, the first free exploration of these changes, Dennis Kavanagh examines this so-called process of 'Americanization', characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He shows how the 'professional communicators' function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns

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