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Cited by

• 2008Parties, election campaigning, and the internet: Toward a comparative institutional approach174 cited
• 2009The political brand: A consumer perspective168 cited
• 2009Measuring the Professionalization of Political Campaigning159 cited
• 2007Political Marketing and Professionalized Campaigning135 cited
• 2018The Good Politician: Folk Theories, Political Interaction, and the Rise of Anti-Politics127 cited
• 2001The 2001 General Election: Factors Influencing the Brand Image of Political Parties and their Leaders122 cited
• 2005Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism116 cited
• 1998The wisdom of the war room: US campaigning and Americanization114 cited
• 2002Mobilizing versus chasing: how do parties target voters in election campaigns?110 cited
• 1996Strategic analysis in political markets109 cited
• 1996Political marketing and party development in Britain97 cited
• 2004The views of anadvocatus dei: political marketing and its critics91 cited
• 2007Theory and Concept Development in Political Marketing89 cited
• 20052 The British Prime Minister: Much More Than ‘First Among Equals’