When and How Narratives Persuade: The Role of Suspension of Disbelief in Didactic Versus Hedonic Processing of a Candidate Film

Patrick Weber · Werner Wirth

37 citations0/0 files storedJournal of Communication

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Media Influence and Health Media Studies and Communication Narrative Theory and Analysis

Abstract

This study examined how exaggeration in a biographical film about a political candidate affects attitudes toward the candidate, as well as how this attitudinal effect is contingent on goal-oriented processing strategies and mediated by suspension of disbelief (SOD), a tolerant audience response to a perceived lack of realism. On the basis of a randomized 2 (portrayal of the candidate: mildly positive vs. exaggerated) by 2 (modal processing strategy: didactic vs. hedonic) factorial experiment, we found an indirect effect for exaggeration on attitude through SOD as a function of processing strategy. Implications of the study findings for narrative persuasion theory and research are discussed.

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References

1999Dual-process theories in social psychology 1985Strategies of Discourse Comprehension 1982The need for cognition.2000The role of transportation in the persuasiveness of public narratives.1994Constructing inferences during narrative text comprehension.1986Strategies of discourse comprehension . By Teun A. van Dijk and Walter Kintsch. New York: Academic Press, 1983. Pp. xi, 418. $38.50.1986Narration in the Fiction Film 2002Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion

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