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The Effects of Uncertainty Avoidance on Brand Performance: Marketing Creativity, Product Innovation and the Brand Duration
16 references·0 citing·55 second hopsampled
The Effects of Uncertainty Avoidance on Brand Performance: Marketing Creativity, Product Innovation and the Brand Duration (2007)The Effects of Uncertainty Avoidance on B…The Paradox of Diversity Management, Creativity and Innovation (2005)The Paradox of Diversity Mana…Trademarks as an indicator of innovation and industrial change (2004)Trademarks as an indicator of…Market Orientation, Creativity, and New Product Performance in High-Technology Firms (2004)Market Orientation, Creativit…Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products (2001)Cross-Functional Product Deve…A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness (1999)A Cross-National Investigatio…National Culture and New Product Development: An Integrative Review (1996)National Culture and New Prod…In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products (1996)In Search of the Marketing Im…The Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…The Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions (1994)The Effect of Brand Portfolio…Underinvestment and Incompetence as Responses to Radical Innovation: Evidence from the Photolithographic Alignment Equipment Industry (1993)Underinvestment and Incompete…Cultural influences on national rates of innovation (1993)Cultural influences on nation…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Why do some societies invent more than others? (1992)Why do some societies invent …Features of similarity. (1977)Features of similarity.Creativity and Culture (1953)Creativity and CultureA BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)An Evolutionary Theory of Economic Change. (1983)The Theory of Economic Development (2003)1 Moving Beyond Schumpeter: Management Research on the Determinants of Technological Innovation (2008)Fifty Years of Empirical Studies of Innovative Activity and Performance (2010)Banking deregulation and innovation (2013)On the psychology of prediction. (1973)Family resemblances: Studies in the internal structure of categories (1975)Basic objects in natural categories (1976)In-group bias in the minimal intergroup situation: A cognitive-motivational analysis. 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(1988)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Radical Innovation Across Nations: The Preeminence of Corporate Culture (2008)Technology push and demand pull perspectives in innovation studies: Current findings and future research directions (2012)The nature of human values (1973)Culture's Consequences: International Differences in Work-Related Values. (1983)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)Examining the impact of Culture's consequences: A three-decade, multilevel, meta-analytic review of Hofstede's cultural value dimensions. (2010)Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration (2012)A Behavioral Theory of the Firm (1963)Research in Organizational Behavior (1984)Market Orientation: Antecedents and Consequences (1993)The “Third Hand”: IT-Enabled Competitive Advantage in Turbulence Through Improvisational Capabilities (2010)Toward a theory of customer engagement marketing (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Strategic Brand Concept-Image Management (1986)Dimensions of Consumer Expertise (1987)Consumer Evaluations of Brand Extensions (1990)Achieving Marketing Objectives through Social Sponsorships (2006)An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)Celebrity endorsement, brand credibility and brand equity (2011)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1977Features of similarity.7,414 cited
  • 1999A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness1,281 cited
  • 1993Cultural influences on national rates of innovation1,148 cited
  • 2004Market Orientation, Creativity, and New Product Performance in High-Technology Firms1,086 cited
  • 1953Creativity and Culture1,065 cited
  • 1993Underinvestment and Incompetence as Responses to Radical Innovation: Evidence from the Photolithographic Alignment Equipment Industry1,015 cited
  • 2001Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products903 cited
  • 1994The Importance of the Brand in Brand Extension819 cited
  • 1992Why do some societies invent more than others?684 cited
  • 2005The Paradox of Diversity Management, Creativity and Innovation619 cited
  • 2004Trademarks as an indicator of innovation and industrial change571 cited
  • 1996National Culture and New Product Development: An Integrative Review481 cited
  • 1994The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions474 cited
  • 1996

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In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products
447 cited
  • 1994The Importance of the Brand in Brand Extension435 cited
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