Media, Markets, and Identities: Reflections on the Global-Local Dialectic: The 1994 Southam Lecture

Abstract

Contrary to views of globalism as a totalizing process, the argument is made that national economic interests are driving local and global audiovisual trade policies, oftimes at the expense of legitimate cultural concerns. The article’s first part reflects on some conceptual and theoretical questions raised by these developments; the second traces global-local media discourse through a comparison of national (and regional) responses to foreign satellite television programs in Canada, Europe, and South East Asia.

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