The Mythology About Globalization

Marjorie Ferguson

195 citations0/0 files storedEuropean Journal of Communication

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Globalization and Cultural Identity Globalization and political ideologies Cultural Studies and Postmodernism

Abstract

This paper challenges certain everyday, widespread assumptions about the meaning, evidence and evaluation of `globalization'. Both as a journey and a destination, of late this notion has taken on a life of its own. In this essay, seven myths about globalization— `Big Is Better', `More Is Better', `Time and Space Have Disappeared', `Global Cultural Homogeneity', `Saving Planet Earth', `Democracy for Export via American TV' and `The New World Order'—are critically explored in the context of globalization as a historical process and a normative goal. Using myth as a way of classifying sets of ideas about world history, politics, economics, culture, communication and ecology, the argument is made that they serve ideological as well as explanatory ends.

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References

1991Postmodernism, or, The cultural logic of late capitalism 1959The Sociological Imagination 1991The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change 1990Disjuncture and Difference in the Global Cultural Economy 2011The Elementary Forms of the Religious Life:1959THE STAGES OF ECONOMIC GROWTH 1990Modernity and Ambivalence 1993Consumer Culture and Postmodernism

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