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Chapter 18 The Media and Advertising: A Tale of Two-Sided Markets · Study

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ChapterChapter 18 The Media and Advertising: A Tale of Two-Sided Markets

Simon P. Anderson2006

Chapter2006

Chapter 18 The Media and Advertising: A Tale of Two-Sided Markets

Simon P. Anderson · Jean Jaskold Gabszewicz

197 citations·0/0 files stored·Handbook of the economics of art and culture

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Digital Platforms and Economics Media and Digital Communication Media Influence and Politics

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References

1988The Theory of Industrial Organization 1929Stability in Competition 1990Stability in Competition 2003Platform Competition in Two-Sided Markets 1989Theory of Industrial Organization.1981The Role of Market Forces in Assuring Contractual Performance 1974Advertising as Information 2006Competition in two-sided markets

Cited by

2007Content and advertising in the media: Pay-tv versus free-to-air 2013Ad Revenue and Content Commercialization: Evidence from Blogs 2019Optimal pricing for ride-sourcing platforms 2016Competition for Advertisers and for Viewers in Media Markets 2018The Role of User Privacy Concerns in Shaping Competition Among Platforms 2011Platform competition for advertisers and users in media markets 2011Platform Siphoning: Ad-Avoidance and Media Content

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2005The media and advertising: a table of two-sided marketspreprint · 32 shared references 2015The Advertising-Financed Business Model in Two-Sided Media Marketschapter · 18 shared references 2015Advertising in Marketschapter · 15 shared references 2007Advertising dynamics and competitive advantagearticle · 12 shared references 2002Advertising with Subjective Horizontal and Vertical Product Differentiationarticle · 12 shared references 2016Push‐me pull‐you: comparative advertising in the OTC analgesics industryarticle · 12 shared references

Details

Year2006

Typechapter

Published2006-01-01

VenueHandbook of the economics of art and culture

ISSN-L1574-0676

Languageen

Citations197

Files0 public / 0

ShelfDigital Platforms and Economics

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doi10.1016/s1574-0676(06)01018-0

openalex_workW1598634467

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2007Competition for Viewers and Advertisers in a TV Oligopoly