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Using data mining for bank direct marketing: an application of the CRISP-DM methodology

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References

1998Data mining for direct marketing: problems and solutions658 cited
2006Decision Support and Business Intelligence Systems (8th Edition)162 cited

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2016Evaluation of Classification and Ensemble Algorithms for Bank Customer Marketing Response Prediction21 cited

2018Optimizing the prediction of telemarketing target calls by a classification technique20 cited

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