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Creating new market space.
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Creating new market space. 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  • 2018Understanding the use of Virtual Reality in Marketing: A text mining-based review320 cited
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  • 2000COMPETITIVE ADVANTAGE AND FIRM PERFORMANCE286 cited
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  • 2009Development and return on execution of product innovation capabilities: The role of organizational structure207 cited
  • 2012Incumbent Performance in the Face of a Radical Innovation: Towards a Framework for Incumbent Challenger Dynamics198 cited
  • 2014Toward a capability‐based conceptualization of business model innovation: insights from an explorative study190 cited
  • 2002Towards an integrated approach to knowledge management: ‘hard’, ‘soft’ and ‘abstract’ issues187 cited
  • 2006Actionable Strategy Knowledge:164 cited
  • 2011Value proposition as a catalyst for a customer focused innovation141 cited
  • 2003Strategic Use of Bundling for Reducing Consumers’ Perceived Risk Associated with the Purchase of New High-Tech Products134 cited
  • 2003From Market Driven to Market Driving: An Alternate Paradigm for Marketing in High Technology Industries131 cited
  • 2008Game-changing strategies: how to create new market space in established industries by breaking the rules

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130 cited
  • 2019A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing130 cited
  • 2015The inconvenient truth of the relationship between open innovation activities and innovation performance129 cited
  • 2013IMITATION PROCESSES AND THEIR APPLICATION FOR BUSINESS MODEL INNOVATION: AN EXPLORATIVE STUDY125 cited