SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Marketing Strategy and Plans · Study

BookMarketing Strategy and Plans

David J. Luck1979

Book1979

Marketing Strategy and Plans

David J. Luck · O. C. Ferrell · George H. Lucas

68 citations·0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Digital Marketing and Social Media Business Strategies and Innovation

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 68 citations exist upstream.

Cited by

1984The Performance Impact of Product Innovation Strategies 1988The Performance Impact of an International Orientation on Product Innovation 1983Strategic Purchasing Planning 1980Can Your Marketing Planning Procedures be Improved?1996Planning and doing: The relationship between marketing planning styles and market orientation 1995Marketing Communication Theory: What do the Texts Teach Our Students?1987An Exposition of Empirical Research into Marketing Planning 1990Marketing Planning Practices in Australia: A Comparison across Company Types

Details

Year1979

Typebook

Published1979-01-01

Languageen

Citations68

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

openalex_workW1599583322

Links

landingopen

Imported from OpenAlex (CC0) — nothing here is generated.