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Marketing Strategy and Plans
0 references·15 citing·49 second hop
Marketing Strategy and Plans (1979)Marketing Strategy and PlansLinking Market Share Strategies to Salesforce Objectives, Activities, and Compensation Policies (2013)Linking Market Share Strategi…Stale in the pulpit? Leader tenure and the relationship between market growth strategy and church performance (2010)Stale in the pulpit? Leader t…Planning and doing: The relationship between marketing planning styles and market orientation (1996)Planning and doing: The relat…Strategic dimensions in marketing planning (1995)Strategic dimensions in marke…Marketing Communication Theory: What do the Texts Teach Our Students? (1995)Marketing Communication Theor…Positioning a business school in the market (1994)Positioning a business school…Marketing planning decision making in UK and us companies: An empirical comparative study (1993)Marketing planning decision m…Marketing Planning Practices in Australia: A Comparison across Company Types (1990)Marketing Planning Practices …The Performance Impact of an International Orientation on Product Innovation (1988)The Performance Impact of an …MANAGERIAL PERCEPTIONS OF MARKETING PLANNING[1] (1988)MANAGERIAL PERCEPTIONS OF MAR…An Exposition of Empirical Research into Marketing Planning (1987)An Exposition of Empirical Re…Guidelines for Corporate Trademark Licensing (1985)Guidelines for Corporate Trad…The Performance Impact of Product Innovation Strategies (1984)The Performance Impact of Pro…Strategic Purchasing Planning (1983)Strategic Purchasing PlanningCan Your Marketing Planning Procedures be Improved? (1980)Can Your Marketing Planning P…Strategic Market Management (1984)Exploring corporate strategy (1985)Marketing Planning and Expert Systems: An Epistemology of Practice (1989)Exploring corporate strategy (1997)Towards a map of marketing information systems: an inductive study (2003)Strategic marketing planning: theory and practice (2016)SAPPHO updated - project SAPPHO phase II (1974)The Dimensions of Industrial New Product Success and Failure (1979)Readings in the Management of Innovation (1988)Managing Technologically Innovative Team Efforts Toward New Product Success (1990)Innovation efforts and performances of Brazilian firms (2013)The Science of "Muddling Through" (1959)The social psychology of organizing (1969)The Effect of a Market Orientation on Business Profitability (1990)The impediments to developing a market orientation: an exploratory study of small UK hotels (1998)Market orientation and retail operatives' expectations (2002)The quality of market-oriented behaviors: Formative index construction (2008)An Investigation into the New Product Process: Steps, Deficiencies, and Impact (1986)New-product success in the chemical industry (1993)THE ROLE OF SUNK COSTS IN THE DECISION TO INVEST IN R&D* (2009)An Investigation of Modulator Effects on Alignment Skill (1997)Competitive marketing strategy in a volatile environment: theory, practice and research priorities (1999)Strategic Management and Business Policy (2005)Practitioner accounts and knowledge production (2013)Case Study Research: Design and Methods (1984)No such thing as market orientation ‐ a call for no more papers (1998)Market Orientation and the Marketing Strategy Process (1999)Marketing in the UK : a survey of current practice and performance (1984)Marketing planning processes in UK and US companies (1994)Success and failure in marketing strategy making: Results of an empirical study across medical markets (2003)Marketing Planning and Strategy (2016)Strategic marketing management (2023)Marketing Management: Analysis, Planning and Control (1973)Basic Marketing: A Managerial Approach (1978)Strategic Marketing Planning by Product Managers. Room for Improvement? (1983)Strategic planning and business performance in the quoted UK hotel sector: results of an exploratory study (1996)The Strategic Planning Index: A Tool for Measuring Strategic Planning Effectiveness (2000)The Fundamentals of Marketing (2010)Is There a Text in This Class? The Authority of Interpretive Communities (1983)Strategy and Structure: (1986)IMC: a consumer psychological perspective (1998)Social constructionism and research in marketing and advertising (1998)Marketing management: analysis. planning. implementation and control (2000)Communicating in the new interactive marketspace (2008)Management—Tasks, responsibilities, practices (1974)Purchasing and materials management (1980)A study of purchasing practices in Taiwan (2000)A Note on “A Methodology for Supply Base Optimization” (2005)Understanding trade-offs in the supplier selection process: The role of flexibility, delivery, and value-added services/support (2008)
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  • 1984The Performance Impact of Product Innovation Strategies102 cited
  • 1988The Performance Impact of an International Orientation on Product Innovation98 cited
  • 1983Strategic Purchasing Planning62 cited
  • 1980Can Your Marketing Planning Procedures be Improved?52 cited
  • 1996Planning and doing: The relationship between marketing planning styles and market orientation50 cited
  • 1995Marketing Communication Theory: What do the Texts Teach Our Students?41 cited
  • 1987An Exposition of Empirical Research into Marketing Planning32 cited
  • 1990Marketing Planning Practices in Australia: A Comparison across Company Types19 cited
  • 1993Marketing planning decision making in UK and us companies: An empirical comparative study19 cited
  • 1988MANAGERIAL PERCEPTIONS OF MARKETING PLANNING[1]19 cited
  • 2013Linking Market Share Strategies to Salesforce Objectives, Activities, and Compensation Policies14 cited
  • 1995Strategic dimensions in marketing planning11 cited
  • 1985Guidelines for Corporate Trademark Licensing10 cited
  • 1994Positioning a business school in the market9 cited
  • 2010

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Stale in the pulpit? Leader tenure and the relationship between market growth strategy and church performance
8 cited