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Marketing in the UK : a survey of current practice and performance · Study

BookMarketing in the UK : a survey of current practice and performance

Graham John Hooley1984

Book1984

Marketing in the UK : a survey of current practice and performance

Graham John Hooley · Christopher West

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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1991Defining the small business: a new classification of company size 2001Marketing effectiveness and business performance in the financial services industry 2000An Empirical Study of the Alignment Between Manufacturing and Marketing Strategies 1988MARKETING PLANNING FOR IMPROVED PERFORMANCE: A COMPARATIVE ANALYSIS 1995The role of marketing past, present and future 1996Conceptual foundations of marketing and marketing theory 2004Management processes in marketing planning 1986Five common factors in top performing industrial firms

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Year1984

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Published1984-01-01

Languageen

Citations66

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ShelfMarketing and Advertising Strategies

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openalex_workW602879431

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