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Marketing in the UK : a survey of current practice and performance
0 references·16 citing·58 second hopsampled
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  • 1991Defining the small business: a new classification of company size74 cited
  • 2001Marketing effectiveness and business performance in the financial services industry57 cited
  • 2000An Empirical Study of the Alignment Between Manufacturing and Marketing Strategies57 cited
  • 1995The role of marketing past, present and future53 cited
  • 1988MARKETING PLANNING FOR IMPROVED PERFORMANCE: A COMPARATIVE ANALYSIS53 cited
  • 1996Conceptual foundations of marketing and marketing theory50 cited
  • 2004Management processes in marketing planning43 cited
  • 1986Five common factors in top performing industrial firms39 cited
  • 2001The Interactive Effects of Strategic Marketing Planning and Performance: A Neural Network Analysis35 cited
  • 1992Strategic marketing planning, environmental uncertainty and performance34 cited
  • 1987Pricing behaviour in UK manufacturing and service industries32 cited
  • 2003The effectiveness of marketing strategy making processes: A critical literature review and a research agenda29 cited
  • 1988The Status Quo of the Marketing Organisation in UK Retailing: A Neglected Phenomenon29 cited
  • 1989The Power and Politics of Sales Forecasting: Uncertainty Absorption and the Power of the Marketing Department

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29 cited
  • 1985How UK Advertisers Set Budgets26 cited
  • 1986The contribution of marketing to competitive success: A literature review26 cited