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New trends in advertising research · Study

BookNew trends in advertising research

F. Costa Pereira2008

Book2008

New trends in advertising research

F. Costa Pereira · Jorge Veríssimo · Peter C. Neijens

8 citations·0/0 files stored·UvA-DARE (University of Amsterdam)

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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2008Tried and tested: The impact of online hotel reviews on consumer consideration 2018Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type

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Year2008

Typebook

Published2008-01-01

VenueUvA-DARE (University of Amsterdam)

Languageen

Citations8

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW1599599512

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